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AmSAT Annual Conference and General Meeting
Thursday June 25, 2026 10:00am - 11:30am EDT
Limited Capacity seats available
You know that everyone would benefit from the Alexander Technique, but this kind of broad marketing doesn't help build your practice. Even worse, when you try to communicate the value of this work, your passion starts to sound like proselytizing! This workshop is designed for the teachers who know that they offer solutions to students in need, but struggle to communicate to people outside of chronic pain and performing arts communities. Serena pulls on her experience in both performing arts programs and high-level corporate workspaces to explain why Alexander Technique struggles to break out of the performing arts and how to change that. Beyond marketing, we'll discuss the challenges of working with people who are unfamiliar with body-work practices and help bridge the gap between their life and their wellness to uniquely place the Alexander Technique as the solution that best integrates with their goals and daily life.

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This workshop will largely be presentation and discussion based with interactive elements. This will make it highly accessible to teachers and trainees who are interested in a new perspective from a teacher working predominately outside of the performing arts space.
Speakers
avatar for Serena Venditto

Serena Venditto

Serena Venditto is an AmSAT certified Alexander Technique teacher who works with high-performing professionals who are good at control, but exhausted by the cost of it. She teaches people that chronic anxiety, pain, and tension are not necessary trades offs in an effort to meet your... Read More →
Thursday June 25, 2026 10:00am - 11:30am EDT
W3

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